Tuesday 25th July 2017
In this issue of Money Truths….
Navigating the new Industrial Revolution…
Dave can’t be with us this morning. He’s dealing with something that takes him away from his desk.
In his absence, we revisit Dave’s take on the new Industrial Revolution – what it might look like, what it might mean and why there’s no need to buy into the lurid headlines that write human beings out of the world of work….
This piece is taken from our archive and was originally published in November last year. Nothing has changed in the meantime and it does no harm to reappraise ourselves of a key issue that will affect us all. Over to Dave….
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Headline writers love to paint vivid pictures….
It doesn’t matter how disconnected the headline is from the truth – only that it grabs attention and provokes response….
Newspapers and magazines depend on advertising. Without it they perish. Attention-grabbing headlines help secure that revenue.
Headlines attract readers by pandering to their fears and prejudices. The bolder the headline, the better its prospects of attracting eyeballs – the readership on which the publication sets advertising rates.
Recently the newspapers have been boldly painting a picture of a dystopian future where robots take over and humans are surplus to requirements.… Click here to read more