No ordinary publisher….
My name is Dave Gibson and I’ve spent the last 25 years building and operating successful information publishing businesses.
But I’m no ordinary publisher. I don’t publish works of fiction, newspapers or glossy magazines.
I publish newsletters and reports based on ideas, information and insights you won’t see in the mainstream press or in publications you can buy at the news stand.
Our newsletters and reports are designed to help the people who read them – on a strictly practical level.
Our publications seek not just to inform – but to educate and to deliver information and advice that help our readers make big improvements and get better results in key areas of their lives.
One central idea runs through all our individual titles. We seek to report the truth as we see it – with no half-measures. We seek to say it as we see it – honestly and without prejudice.
Advertisers wield way too much influence in the mainstream press….
Unlike mainstream newspapers and magazines my publications are not reliant on income from advertisers.
Unlike mainstream newspapers and magazines I don’t have to make the information I publish ‘fit in’ with the sensibilities or world-view of people and businesses who might pay to advertise with me.
My publications don’t carry advertisements. And they never will. For good reason too. Call me old-fashioned but I still believe in a faded and unfashionable idea called editorial integrity.
My editors and my research teams are tasked to go out, dig deep and report truthfully on exactly what it is they find – unfettered by concerns about which advertiser might take offence at any of our conclusions.
We are focused entirely on delivering the information and advice our readers need – not on the various requirements of advertisers or the threat of them withdrawing their promotional spend.
It is my sincere belief that advertisers have way too much influence on what is reported in the mainstream media – and how it is reported….
I am particularly concerned with the extensive influence big players in the financial industry have on financial news and the way it is reported.
Banks, brokers, fund-managers and financial-service companies are awash with cash. They have huge advertising budgets. And they use those budgets to wield influence over mainstream publications, editors and the journalists who write for them.
Think about it. The big-spenders have options. They can apportion their advertising spend any way they like. Mainstream publications need their share of it. Their very survival depends on it. They need to make a case…. stake a claim…. curry favour….
I guess that’s the way things work. Money talks. Money buys.
But what does it say? And what does it buy exactly?
Faced with a situation where to report the cold hard facts might put an advertiser’s nose out of joint and deprive a publication of much-needed advertising revenue, is that publication going to stick to its editorial guns or is it going to play ball, soften the edges of the story or maybe spike it completely?
I’ve been in the publishing business for a long time. I know a lot of people. I’ve seen a lot of things. I hear a lot of things. A lot of information crosses my desk….
And I can tell you for sure, advertising money talks loud and buys big. Loud enough and big enough to influence what is reported and how.
The truth is that advertising spend doesn’t just buy colourful display ads on page 22 of the Business Section. It also buys a degree of consideration. It buys a little extra leg room. It buys a little acquiescence here and there.
And that really concerns me. Because now, more than ever, the man-on-the-street really needs to know what is going on.
I’m not sure that the mainstream financial media is providing what is required.
Give me some truth….
We live in challenging economic times that require us to make important and informed decisions – decisions that affect our finances, our lives and those of our loved ones.
If the information we are working from is less than factual, less than truthful, where does that leave our decisions?
We need facts. We need truth.
Not ‘facts’ that are seasonally-adjusted, massaged or distorted to protect vested interests.
And not some version of the ‘truth’ peddled by a smooth-talking PR man looking after the position or reputation of some big corporate industry player.
That’s why I’ve decided to grasp the nettle and publish a weekly e-letter called Money Truths.
More than that. I’m going to do something I’ve never done before. I’m not just going to publish it. I’m going to write it. Personally.
I can’t wait any longer. I’ve probably waited too long as it is for somebody else to step forward and offer a truly independent take on what’s happening in the world of money and what it means to the man on the street.
And I can’t justify delaying any further in order to devote time looking around for someone suitable to produce what I have in mind.
Truth is, I don’t even know if there’s anybody out there who could fulfil the brief.
Most financial journalists I know spend most of their time writing to one another – hoping to impress the editor of this magazine or the feature columnist of that. The reader is the last person on their mind when they sit down to write.
In my experience financial journalists are a bit like Oxford University Dons. They float about in some cloistered environment that isn’t part of the real world. They exist in some abstract place of big ideas, mind-numbing jargon and faux-certainty.
Down here in the concrete world where we live, few people even barely understand what they are talking about, why, what it actually means to us or what we should be doing about it.
Writing and publishing Money Truths is my contribution to maybe putting that right – or at least redressing the balance a little…. in my own unique way.
I’m not your average financial journalist. To be totally truthful I doubt any mainstream financial publication would ever consider employing me.
Not because I can’t do the job. But because I say it as I see it. I tell it as I find it. No quibbling, no skirting around the edges and no softening of the blows.
That’s a no-no in the world of mainstream newspapers and magazines – it might frighten the advertisers. But straight and true – speaking plainly and honestly – is the way we do things at Money Truths.
Money Truths – policing the financial beat….
I don’t consider it my role to tell you what to do with your money. I think there are more than enough people out there doing that already – some more qualified than others.
I will never advise you to buy a specific stock or a particular bond, for example.
Nor will I recommend you get in on some ‘red-hot’ business opportunity doing the rounds on the Interweb.
Business doesn’t work that way. At least not in my experience – and I’ve been running successful information publishing businesses for the last 25 years.
Real business opportunities have to be carved out and then built brick-by-brick from the ground up. It’s the old blood, sweat and tears model. Businesses don’t come ready-made like bicycles – waiting for any Tom, Dick or Harry to hop on, start peddling and get rich.
My view is that those kinds of ready-made ‘opportunities’ – the ones marketed like products to all and sundry – are little more than opportunities to waste valuable time and lose money.
There is no lazy-man’s-way-to wealth. There is no reliable get-rich-quick route. And I won’t insult your intelligence by pretending that there is.
Here at Money Truths our role is simply to police the financial beat….
Where I can I will seek to help you understand exactly what is going on in the world of money – a world that affects you and your family in the deepest and most personal of ways.
I make a point of closely monitoring events – here in the UK and internationally – because I recognise that we live in challenging times and that to be informed and fore-warned is to be prepared and fore-armed.
I see a few dark clouds on the horizon right now and my experience tells me that it might be a good time to start thinking about buying an umbrella or at least retreating to cover.
It is not my way to sensationalise these things or to make a big deal out of them. I’m not saying the sky is going to fall in – at least not any time soon. But maybe I can see to it that you don’t get wet when those storm clouds are gathered overhead.
But I don’t only see challenges on the road ahead. I see opportunity too – and plenty of it.
And I’d like to share my knowledge, my experience, our research and my contacts, to best-position you to take advantage and to make the savviest financial moves that conditions call for and circumstances allow.
And whilst I won’t be telling you what to do with your money – I think you are the best judge of that – I will, when and where I can, seek to put some money in your back pocket.
I’d like to introduce you to some interesting ideas for increasing wealth and making profits via methods, channels and opportunities you’ve probably never previously considered or even thought about.
Join and I’ll be in your inbox every Monday morning with your weekly issue of Money Truths.
I’ll be doing my very best to make sense of on-going events in the world of money….
My team and I will be working hard to alert you to the important financial challenges ahead…. challenges that will affect us all…. challenges you might not even be aware of right now….
We’ll be doing all we can to help you positon yourself to best-effect. Challenge doesn’t have to mean problem. Sometimes just knowing what is really going on enables us to prosper or protect ourselves ahead of time.
It’s the same story with opportunity. The smartest moves to make…. the most beneficial actions to take…. the profit potentials open to us…. only become apparent when we recognize and acknowledge what is really happening in the world around us.
At Money Truths we see that as our role – helping you see, understand and take advantage of what is really happening in the world of money in the UK and overseas.
It promises to be a fascinating journey. I very much look forward to sharing it with you in the months and years ahead.
All the best,